Better prices for farmers.
Fresher produce for buyers.

FarmLink connects Ghanaian smallholder farmers directly with restaurants, hotels, and market traders. No middlemen. Transparent pricing. Mobile money powered.

Example Listings Ghana
๐ŸŒฝ
Maize
Kofi Mensah ยท Ejura, Ashanti
GHS 300/bag
15 bags
Available
๐Ÿฅ”
Cassava
Ama Darko ยท Nkoranza, Bono East
GHS 180/bag
22 bags
Year-round
๐Ÿ 
Yams
Kwame Asante ยท Techiman, Bono
GHS 420/bag
8 bags
New listing
๐ŸŒ
Plantain
Akua Boateng ยท Sunyani, Bono
GHS 250/bunch
30 bunches
Available
*713*20#
No smartphone? Farmers list produce by dialing this code on any phone โ€” even a GHS 50 Nokia.
$10.2B
Ghana Agriculture Market
7M
Smallholder Farmers
20โ€“65%
Lost to Middlemen
73%
Mobile Money Penetration
The Problem

Ghana's farmers are losing
$290 million a year

Middlemen exploit the gap between farms and markets. FarmLink closes it.

65%

Middlemen Margins

Market traders in Northern Ghana enjoy average gross margins of 65%. Tomato markups reach 200% during scarcity months.

$1.9B

Post-Harvest Losses

Vegetables lose up to 62% before reaching markets. Lack of aggregation forces farmers to sell within 48 hours at steep discounts.

0

Dominant Marketplace

No digital marketplace dominates Ghana's domestic farm-to-buyer corridor. The gap between Ashanti farms and Accra kitchens is wide open.

How It Works

Farm to buyer in
four simple steps

No smartphone required for farmers. Works on any phone via USSD. Buyers use the app.

1
USSD or App

Farmer Lists Produce

Dial *713*20# on any phone. Select crop, quantity, and price. Listed in 45 seconds โ€” no internet needed.

2
Flutter App

Buyer Places Order

Browse listings by crop and region. See transparent farm-gate prices. Tap to order โ€” below market rates.

3
MTN MoMo

Secure Payment

Buyer pays via mobile money. Funds held in escrow until delivery is confirmed. Safe for both sides.

4
Voice + SMS

Farmer Gets Paid

Voice call confirms in Twi or Dagbani. On delivery, funds release straight to the farmer's MoMo wallet.

Who It's For

Built for both sides
of the market

Whether you grow it, buy it, or help connect the two.

For Farmers

Sell Direct, Earn More

No smartphone needed. List your produce via USSD on any phone and get paid directly to your MoMo wallet.

  • Works on basic Nokia phones
  • Voice notifications in Twi & Dagbani
  • 35โ€“55% more income vs middlemen
  • Instant MoMo payments
For Buyers

Fresh Produce, Fair Prices

Restaurants, hotels, and traders browse farm-gate listings and buy directly โ€” below Makola Market prices.

  • Browse by crop, region, price
  • Transparent farm-gate pricing
  • Escrow-protected payments
  • Rate and review farmers
For Field Agents

Earn by Connecting

Commission-based contractors who onboard farmers in their communities. Earn per farmer registered and per transaction.

  • Offline-capable registration
  • Commission per farmer onboarded
  • Commission per transaction
  • Ashanti & Brong-Ahafo regions
Selling to middleman GHS 180โ€“220/bag
Selling on FarmLink GHS 291/bag (after 3%)
+GHS 800โ€“1,200

More income per 10-bag sale

The math is simple: farmers earn 36โ€“55% more.

Middlemen charge 20โ€“65% margins. FarmLink charges 3%. The difference goes straight to the farmer's MoMo wallet.

Buyers benefit too โ€” farm-gate prices are below what they'd pay at Kejetia or Makola Market, with verified supply direct from the source.

3%

FarmLink commission

vs 20โ€“65% middleman markup

Access Channels

Works on every phone
in Ghana

From a GHS 50 Nokia to the latest smartphone. Four channels, one platform.

USSD

Farmers (primary)

Dial *713*20# on any phone. List produce, check prices, manage orders. No internet required.

No internet needed

Voice / IVR

Low-literacy farmers

Automated calls in Twi, Dagbani, and Ewe. Confirm orders by pressing keypad numbers. No reading needed.

No internet needed

SMS

All users

Order confirmations, price alerts, delivery details, and OTP codes. Works on every phone in Ghana.

Basic phone

Mobile App

Buyers & tech-savvy farmers

Full marketplace with search, filtering, payment, reviews, and offline support. Android, iOS, and web.

Smartphone + data

Building Ghana's first
real farm-to-buyer
marketplace

FarmLink is being built to serve farmers and buyers across Ghana. A lean, offline-first platform designed for the realities of Ghanaian agriculture โ€” where 60% of farmers use basic phones and mobile money is king.

USSD-first for farmers
Mobile money powered
Agent-supported onboarding